Welcome Christina Migneault-Khoury and James Cressler!

Fresh off the announcement of CryptoGuard joining our communications team as Lead Community Manager, I’m excited to introduce two more additions to the Particl team you’ll be seeing a lot of in our social media networks.

Christina Migneault-Khoury

Social Media Strategist

https://www.linkedin.com/in/christina-migneault-khoury-a0433884/

Christina is coming from outside the cryptocurrency space, but while fresh on the scene, she is no rookie at the social media space. Most of her professional experience has been focused on digital marketing, consumer science and customer retention through social media. Her areas of expertise include managing social media accounts and developing proper strategies to maximize user engagement and content exposure.

Focus

  • Social Media Research & Management
  • Graphics/multimedia
  • Content Creation

Christina’s role within our community team is going to be crucial, especially as the entire crypto scene is heavily turning towards social media platforms. Her mission will be to:

Research:

She will perform a thorough research of the best social media marketing strategies to adopt in the crypto scene. The goals are to increase/maximize the number of real followers, increase their engagement and help our content get more exposure on social media platforms. As social media and trends evolve quickly, the “research” part of her job will stay an ongoing process for the duration of her time working with us. Additionally, Christina will constantly be keeping an eye on competitors’ social media accounts to detect any trend, topic of interest, strategies, and etc.

Analysis:

Once deployed, Christina will empirically monitor the effectiveness of the aforementioned strategies by analyzing the metrics they generate and then adjust our game plan as data come in. She will also be keeping track of any trend, popular post, or topic of interest within the crypto community so that we can better craft our social media content and maximize our exposure.

James Cressler

Social Media Coordinator

James has a background in Business Administration and has been involved in crypto since 2010. I think he or Joe takes the prize on our team for longevity in this space — the exception might be Shazzy who shares how he stumbled upon Bitcoin in 2009/2010 but wasn’t interested… :

James operates a family owned nursery business in “middle America” which I find fascinating. Not the fact that his location is rural US, but that the same obstacles of adoption and awareness and loyalty our Particl project encounters in a crowded sea of noise, James deals with everyday.

He’s an example of the type of vendor that might come into Particl Marketplace to create more opportunities for his products to be seen and sold. He also is in a constant war of attrition with larger businesses dropping a mega store in the middle of his territory; offering more options at lower prices helped by sheer volume.

Focus

  • Facebook/Twitter
  • graphics
  • content creation

Like most of us, James is a staunch advocate for privacy and basic human rights. It’s the lure of personal freedom that made him passionate about cryptocurrencies and he recognizes it as a core value of Particl that he will wave the banner for on our social media platforms.

Management:

Both James and Christina will join with the management all of our social media accounts and coordinate them together according to our social media strategy.

Content Creation:

Another area we wanted help with as we searched for talent was creating content. James and Christina have skills with graphics tools such as Illustrator, Photoshop, Adobe Premiere, and etc. This will be invaluable as we add more infographics, images, videos and social media content to help people better understand our project.

Community Involvement

Join us in our Riot/Telegram channels to learn about ways you can get involved:

Welcome to the big happy family Christina and James!

Particl Team